Biography

Sara's Lingerie was founded by Sara Sanfir, who brings her years of experience in all aspects of the lingerie business. It all started when Sara, was taken by her mother to a professional bra maker who fitted and custom tailored her first bra according to her breast size and shape. Years later, Sara's daughter Rebecca, could not find a store to fit her correctly, as she was a size 28DD.

This experience inspired Sara to start her own Lingerie Specialty Store and to translate her knowledge of European Custom Bra Fitting to American Women.

Since 1987 Sara has sought to bring the European bra fitting technique and introduced European lingerie companies to American women; Companies like Wolford, Ritratti, Prima Donna, Cotton Club, Rien, Lou Lingerie, Marie Jo, Andres Sarda, Emprainte, Barbara, and more.

Sara's Lingerie is often invited to Makeover Seminars** and Radio Shows* to teach women all over the globe about the importance of right fitted undergarments and about its direct influence on a woman's self-image and confidence.

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